Case Study: Getting Sales Force Knowledge Up-to-Speed

Details: Hits: 6636

The manufacturer of a sophisticated public safety software solution needed to quickly train a large sales force to understand the capabilities and benefits of its new products. The sales force needed to present the products and their complex implementation roadmap to a non-technical audience in a compelling way to get agencies to adopt the new system.

Our communications specialists analyzed the company’s needs and produced a suite of training and customer-facing materials that included printed information, videos, product demos and software tools.

The sales force quickly gained the knowledge and sales materials it needed, and the new software solution was adopted by public safety agencies around the world.

© COPYRIGHT 2017 Dechert-Hampe Co.

IMPULSE SALES:

Evolution of the Front-End

Front-End Checkstands are constantly evolving. How does this innovation impact impulse sales? With continued evolution must come continual evaluation of these front-end merchandising changes.

Download Presentation

Conference Presentation

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.

HOT TOPIC:

Up Your Chances for Acquisition Success

Acquisitions are all sold with grand promises for success. Most acquisitions aren't lacking for in-depth assessments, so why is actual acquisition success such a mixed bag?

Read the report

Maximizing Opportunities
at Self Checkout

An overview of the current status and future prospects for self checkouts in the retail environment.

Read the report

HOW CAN WE HELP?

Do you need to:

Restructure Your Sales Force?

Develop a Go-To-Market Strategy/Plan?

Conduct Shopper Research & Develop Insights?

Find a Resource in Your Industry or Category?