This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.
The results of a recent RetailWire/Dechert-Hampe survey of retail industry experts and practitioners emphasize the need to deliver unique shopping experiences and superior customer service.
Supply Chain efficiencies and large acquisitions create numerous bracket pricing dilemmas. When was the last time you evaluated the relationship between your price brackets and cost structure, or the effectiveness of your customer incentives?