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Ice Cream Assortment Study shows opportunities for increasing sales in convenience stores


FOR IMMEDIATE RELEASE


The recent Mars Chocolate North America Study indicates stores which practice category management and apply best assortment practices can boost sales up to 60%. The research study, conducted by Dechert-Hampe shows 28% of ice cream consumers will leave the category and 11% will leave the store if the item they are looking for isn’t available.  For more information on the research study results see http://www.marsicecreamstudy.com/

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