Maximizing Opportunities at Self Checkouts

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This White Paper presents an overview of the current status and future prospects for self checkouts in the retail environment. It was developed by DHC based on store audits, shopper interviews and discussions with retailers and other industry experts.

It shows that the self checkout has emerged as a major new technology for retailers which is consistent with an overall trend toward automated transactions in numerous service environments. Self checkouts are now found in two-thirds of all supermarkets in the U.S. and represent a fourth of checkout lanes.  Growth is projected based on continued  expansion into multiple retail channels.

The paper concludes that retailers and manufacturers should recognize the unique self checkout experience and seek new and innovative merchandising solutions for self checkouts. Ultimately, it suggests that retailers must learn to compete in the marketplace based not only on their products and prices, but also on the transactional choices they offer.

Download the Executive Summary