Front-End Focus Study Featured at the 2009 In-Store Marketing Expo Practices for Retailers


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Bill Dusek
Dechert-Hampe Consulting
555 Skokie Blvd.
Northbrook, IL 60062

Front End Focus Study Featured at the 2009 In-Store Marketing Expo

NORTHBROOK, IL, October 8, 2009 – The 2009 Front-End Focus study was presented at the In-Store Marketing Expo held at Navy Pier in Chicago today. Study findings were revealed by Ron Hughes, Director of Shopper Insights, Coca-Cola Company, Bob Bandel, VP, Trade Development, Mars Chocolate, Bill Romollino, VP, Customer Development, Time Warner Retail and Mike Lanaghan, Manager, In-Store Strategy for the Wm. Wrigley Co., along with Ray Jones, Managing Director, Dechert-Hampe & Co. (DHC)

This comprehensive study was conducted in collaboration with many leading U.S. retailers to gauge checkout attitudes, behavior, and buying patterns as well as audit checkout merchandising techniques and the evaluation of sales performance at the lane and store level.

The presentation consisted of key findings and implications for manufacturers, retailers and equipment suppliers, including:

  • Gaining new insights on the influence of merchandising on consumer shopping behavior and improving the consumer experience at the checkout.
  • Learning about the role of key categories at the checkout and the impact of self-scanning systems on checkout sales performance.
  • Viewing a collaborative approach for moving beyond basic category management to consumer driven in-store solutions.


For more information on the Front-End Focus study and findings please Visit website.

Dechert-Hampe Consulting (DHC) is a sales and marketing consulting firm founded over 50 years ago, offering solutions that result in tangible change, measurable results, a competitive advantage and an enhanced return on sales and marketing investments. DHC has offices located in Orange County, CA, Chicago, IL and Fairfield County, CT. To find out more please visit:


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