Ice Cream Assortment Study shows opportunities for increasing sales in convenience stores

Details: Hits: 8435

FOR IMMEDIATE RELEASE

The recent Mars Chocolate North America Study indicates stores which practice category management and apply best assortment practices can boost sales up to 60%. The research study, conducted by Dechert-Hampe shows 28% of ice cream consumers will leave the category and 11% will leave the store if the item they are looking for isn’t available. For more information on the research study results see http://www.marsicecreamstudy.com/

IMPULSE SALES:

Evolution of the Front-End

Front-End Checkstands are constantly evolving. How does this innovation impact impulse sales? With continued evolution must come continual evaluation of these front-end merchandising changes.

Download Presentation

Conference Presentation

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.

HOT TOPIC:

Up Your Chances for Acquisition Success

Acquisitions are all sold with grand promises for success. Most acquisitions aren't lacking for in-depth assessments, so why is actual acquisition success such a mixed bag?

Read the report

Maximizing Opportunities
at Self Checkout

An overview of the current status and future prospects for self checkouts in the retail environment.

Read the report

HOW CAN WE HELP?

Do you need to:

Restructure Your Sales Force?

Develop a Go-To-Market Strategy/Plan?

Conduct Shopper Research & Develop Insights?

Find a Resource in Your Industry or Category?