Ice Cream Assortment Study shows opportunities for increasing sales in convenience stores

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FOR IMMEDIATE RELEASE

The recent Mars Chocolate North America Study indicates stores which practice category management and apply best assortment practices can boost sales up to 60%. The research study, conducted by Dechert-Hampe shows 28% of ice cream consumers will leave the category and 11% will leave the store if the item they are looking for isn’t available. For more information on the research study results see http://www.marsicecreamstudy.com/

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